Introduced by a well-known competitor as one of Asia’s ‘rock stars of design’, Chris founded Eight in 1993 from the corner of his living room. Having worked intimately with CEOs for over 25 years on brands ranging from Apple to Cathay Pacific, Chris has developed strong ties with renowned “captains of industry” globally. An MBA in Finance from Paris University, he is often called to provide guidance on big branding questions, such as articulating business purpose, launching and sunsetting brands, rejuvenating tired brands and reorganising brand portfolios.

Respected for his strategic acumen, creativity and eye for aesthetics, Chris provides advisory to business leaders and families in Asia. Chris also serves as a board member for several companies, including property firm Odin in Japan.